- The count
- 142 pieces: the first 24 in the gift edits of gorjana, Mejuri, Missoma, Astrid & Miyu and Otiumberg, and the first 22 of Monica Vinader’s, on October 26, 2026
- Most common
- Hoops and huggies 35, necklaces 33, bracelets 29, rings 20
- Median price
- $68 to $275 across the six edits; $13.95 and $25.99 on the gift pages of PAVOI and Lovisa; $405 on Tiffany’s «Gifts $500 & Under»
- New this season
- At most 16 of the first 120 pieces at five brands, counted by publication since September 1
How the count works
The six edits are gorjana’s “Jewelry Gifts For Her”, Mejuri’s “All Gifts”, Missoma’s “Most Gifted”, Astrid & Miyu’s “Most Wanted Gifts”, Otiumberg’s “Gift From The Heart” and Monica Vinader’s “Jewelry Gifts for Her”, each on the brand’s US site. Their first 24 pieces are taken in the order each store sets for the edit in its catalogue, and for Monica Vinader the first 22 cards on its page.
Four more pages are counted whole: the “Gifts” pages of Lovisa and PAVOI, Tiffany’s “Jewelry $500 & Under”, which its menu calls “Gifts $500 & Under”, and the 12 pieces of the “Selection to offer” on Van Cleef & Arpels’ gift page. Every piece counts once, as the kind its product type, page category or name gives; a set, bundle or advent calendar is a set whatever it holds, and a pendant sold without a chain is a charm. Prices are each piece’s lowest listed price in dollars, the medians in the table are of the pieces counted, and everything was read on October 26, 2026.
Six edits, side by side
Between them, hoops and huggies and necklaces made 68 of the 142 pieces, but the leader changed from edit to edit: bracelets at gorjana and Monica Vinader, hoops and huggies at Astrid & Miyu and Otiumberg, two kinds level at Mejuri and Missoma, and no edit led with stud earrings. Median prices ran from $68 to $275.
| Brand and edit | Pieces | Hoops and huggies | Necklaces | Bracelets | Rings | Other | Median price |
|---|---|---|---|---|---|---|---|
| gorjana, Jewelry Gifts For Her | 24 | 2 | 7 | 10 | 2 | 3 | $68 |
| Mejuri, All Gifts | 24 | 8 | 3 | 2 | 8 | 3 | $153 |
| Missoma, Most Gifted | 24 | 7 | 7 | 5 | 1 | 4 | $179 |
| Astrid & Miyu, Most Wanted Gifts | 24 | 7 | 5 | 3 | 1 | 8 | $120 |
| Otiumberg, Gift From The Heart | 24 | 8 | 5 | 2 | 5 | 4 | $275 |
| Monica Vinader, Jewelry Gifts for Her | 22 | 3 | 6 | 7 | 3 | 3 | $217 |
| All six | 142 | 35 | 33 | 29 | 20 | 25 |
The 25 others are 9 sets and advent calendars, 6 charms and pendants sold without a chain, 5 stud earrings, 4 other earrings and Otiumberg’s gift wrapping.
The two ends of the market
Lovisa’s “Gifts” page held 1,209 pieces at a median price of $25.99 and PAVOI’s 495 at $13.95; earrings were 44 and 46 percent of them, necklaces and pendants 18 and 28.
Tiffany’s page of 60, at a median of $405, held 6 earrings, and 28 had “Heart” in the name. Van Cleef & Arpels’ selection of 12, from $1,630 with a median of $6,500, held four necklaces and pendants, four bracelets, two rings and two earrings.
Mostly not new
At five of the brands, 16 of the first 120 pieces had been published to the store since September 1, eight of them at Missoma, seven at Astrid & Miyu, one at Mejuri and none at gorjana or Otiumberg. Astrid & Miyu’s seven include two advent calendars, a cracker with a pair of studs inside and two ornament baubles. None of Monica Vinader’s 22 cards carried a “New” badge. In its catalogue, gorjana tags 146 of the 147 pieces in its edit “Evergreen Gifts”, and 89 of the 120 first pieces also belong to their brand’s own best-seller collection.
When the searches rise
Google Trends scores a search term’s share of all searches from 0 to 100, against its highest point in the period charted. For “jewelry gifts”, “necklace gift” and “earrings gift” in the United States, the score first rose a quarter above its October level in a week beginning between October 29 and November 10, in every year from 2021 to 2025. That October level is the average of the three weeks that begin between October 8 and 28. The peak came at 3.1 to 4.7 times that level, and in 14 of the 15 cases, three search terms over five years, the middle of the peak week fell between December 1 and 15. The edits counted here were up by October 26, before the weeks in which that rise came in past years.
What the count does not show
It does not count what the stores sell, and a page can list the same edit in another order. Sorted by “Best Sellers”, gorjana’s page showed a different first 24, nine of them among its catalogue’s first 24, at a median price of $287.50. A recent publication date does not make a piece new, and Mejuri’s one is a hoop its catalogue created in 2024, so 16 is the most the new pieces can number. Google Trends works from a sample of searches, and its score is not a number of searches.
To cite it: Taton count of ten US jewelry gift edits, tatonjewelry.com, as of October 26, 2026.
If you want to try it
If the gift is a necklace, the Hammered Heart Pendant from our gift ideas hangs a two-sided heart on a fine chain: gold-tone brass crumpled into small facets on one side, smooth enamel on the other.